You don’t always need to shout the loudest to get the most attention. Engagement agency upstage helped Oracle to captivate the audience at one of the UK’s largest silent conferences, attended by 2,000 delegates at the new InterContinental O2. The innovative use of individual headsets to deliver a range of content took audience engagement to a whole new level – very, very quietly.
Working with Oracle, upstage designed and delivered the London leg of the Oracle Modern Business Experience global events series. Following the opening plenary in the round, the space was divided into four theatres so that simultaneous breakouts could happen using the technology more often seen at a silent disco.
upstage’s Chief Engagement Officer Phil White commented: “Oracle wanted to achieve two specific objectives: engage a large audience in the heart of London, plus provide highly targeted content that was relevant to different audience streams.”
This innovative approach allowed the client to deliver bespoke content simultaneously to four different interest groups of around 500 delegates each. This intimate approach meant unprecedented levels of audience engagement with the content.
“This event has been incredibly well received,” said White. “It challenged the audience’s expectations of what a conference feels like, and importantly achieved our client’s key objective: engaging key customer groups in an innovative and impactful way.”