When a new start-up explodes onto the tech scene, it’s got to have two things under its belt: a unique product with infinite potential and a team of seasoned experts at the helm. For so many companies, this is where the tick list often ends, but Pattern recognised that to take their groundbreaking research public, they needed to partner with an engagement agency that understands… cue upstage.

Under the code name “Coventry”, the Pattern team have been developing the Pattern Discovery Engine’s capabilities for the last two years, finding ways to solve some of the world’s biggest problems, focussing their efforts initially on biomedicine. Given the magnitude of their work, it was crucial for us to get to the heart of the story they wanted to tell. We worked with them to establish and articulate their value, helped them find their voice and ultimately positioned them perfectly for their big reveal…

Working closely with Pattern’s CMO Bill Mannion, our teams ensured that every element came together seamlessly. The final product was much more than a brand launch or press conference, it became a fully immersive and engaging experience. All housed within the perfect venue, the audience were inspired by everything from the awe-inspiring opening video and flawless presentations, to the pattern adorned canapé arrangements.

Yet another client that trusts upstage to go above and beyond to design and deliver their engagement solutions…

Can you see a pattern emerging?

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